Where field sales
meets engineering.
8 years closing enterprise B2B deals. Now I build the automated revenue systems I always wished I had. Clay, HubSpot, n8n, Make.com — signal-based, A/B tested, built to compound.
Build. Run.
Sell.
The rarest profile in GTM: someone who has held quota for 8 years and can also wire your entire revenue stack. I don't just know what good looks like — I've lived it and built it.
Less stack.
More revenue.
Most B2B sales orgs suffer from the same disease: too many tools, too little thinking. The answer isn't another tool. It's focused architecture, AI where it earns its place, and execution driven by real data.
Audit before adding. Most orgs eliminate 40–60% of their tools and get better results.
AI for enrichment, personalisation, and scoring — validated against real conversion data.
Every sequence and ICP segment tested against a control. What gets measured gets improved.
8 years quota-carrying. Every system stress-tested against real objections and deal cycles.
From raw signal to closed deal.
Every layer of the funnel is engineered, connected, and automated. This is GTM Engineering — three core layers working together to power defensible, scalable revenue growth.
Clean CRM, data models, integrations
Workflows, AI scoring, routing
Automated insights, KPI tracking
I monitor the market 24/7 across six signal categories. Each fires a trigger before competitors have even opened their CRM.
Raw signals are enriched with firmographic, technographic, and contact data. AI-assisted scoring ensures every account is ranked against your real closed-won ICP.
The connective layer where GTM Engineering lives. Signals trigger agentic workflows, leads route automatically based on fit and availability — zero human touchpoints until it matters.
Every message is grounded in the specific signal that triggered it. AI generates personalised copy at scale with human-in-the-loop review before send. This is agentic at its best.
Replies route into HubSpot with full context attached. Automated reporting surfaces lead quality, SDR efficiency, and pipeline health in real-time. Your team always knows what's working.
Numbers from the field.
Full-cycle B2B outbound for OEB Global Conference — from ICP definition to closed contracts.
Trigger-based workflows built on hiring signals via Stepstone — outreach timed to the moment, not the calendar.
€921k annual target at CoachHub — hit consistently across complex, multi-stakeholder enterprise cycles.
New pipeline generated year-on-year at CoachHub — organic territory expansion, no headcount added.
Signal-triggered sequences versus manual ops baseline — deals move faster when outreach lands at the right moment.
Enrichment, scoring, and sequencing automated end-to-end — reps spend time selling, not researching.
The track record.
How we'd
work together.
Three ways to bring me in. Pick the one that fits your stage and your team.
I map your current stack, your funnel, and your data. You get a written diagnostic, a prioritised fix list, and a build plan you can execute with or without me.
Hands-on implementation. Signal ingestion, Clay workflows, HubSpot architecture, AI-personalised sequences. You watch it get built, learn how it works, and own it after handover.
Joining your team as GTM Engineer, RevOps Lead, or fractional equivalent. I run your revenue systems alongside the people who close the deals.
Let's talk about
your GTM challenges.
Open to GTM Engineer and RevOps Lead roles — Berlin-based, open to remote across Europe. Currently available. A 30-minute call, no pitch, just a straight conversation about what you're trying to build and whether I can help.