Sold it first. Then automated it.
GTM Engineer · Sales Manager · Berlin / Remote

Where field sales
meets engineering.

8+ years in B2B revenue. Now I build the automated revenue systems I always wished I had. Clay, HubSpot, n8n, Make.com, signal based and built to compound.

Contact me LinkedIn profile
By the numbers
€390k program revenue, up from €295k
42% MQL rate uplift from signal triggers
17% YoY new EMEA opportunity growth at CoachHub
€921k annual quota, 100% attainment
2.4x revenue per rep after account scoring
8+ years in B2B revenue
60% reduction in manual sales work via AI stack
Open to GTM Engineer roles
The GTM architecture at a glance: signal to closed deal
01 · SIGNALS Spot the buying moment Funding, hiring, intent RB2B · Sales Nav · AI Ark 02 · ENRICH & SCORE Score against closed-won Enrich, then tier by ICP Clay · Prospeo · Apollo 03 · ORCHESTRATE Route the right account Triggers, routing, CRM sync n8n · Make · Claude Code 04 · OUTREACH Write from the signal Email + LinkedIn sequences Claude · Smartlead · HeyReach 05 · CRM & REPORTING Track it to revenue Attribution and forecasting HubSpot · Salesforce · Gong Closed revenue.
The full stack: tools I use every day. Hover for what each does.
HubSpot logo HubSpot Salesforce logo Salesforce Clay logo Clay n8n logo n8n Make logo Make Zapier logo Zapier Claude logo Claude Claude Code logo Claude Code OpenAI logo OpenAI Apollo logo Apollo Smartlead logo Smartlead Instantly logo Instantly HeyReach logo HeyReach Gong logo Gong LinkedIn logo LinkedIn Slack logo Slack Google Tag Manager logo Google Tag Manager GitHub logo GitHub Vercel logo Vercel Prospeo logo Prospeo AI Ark logo AI Ark Hypertide logo Hypertide Trellus logo Trellus WhiteWhale logo WhiteWhale RB2B logo RB2B
Expertise

Build. Run.
Sell.

8+ years in B2B revenue, and the technical skills to wire the revenue stack behind it. I have worked the deals these systems are built for.

Build: GTM Engineering
Signal based pipeline architecture
Clay · n8n · Make.com · Zapier
AI powered outreach at scale
Python · JavaScript · Claude Code · GitHub
Claude API · OpenAI API · MCPs · LLM prompt design
APIs · webhooks · JSON
ICP scoring · lead enrichment waterfalls
Smartlead · HeyReach · deliverability setup
Clayn8nMake.comClaude CodeClaude APIApolloSmartleadHeyReach
Run: CRM, RevOps & Analytics
HubSpot architecture & automation
Pipeline design · lead routing · lead scoring
Data quality · deduplication · CRM hygiene
Conversion tracking · Google Tag Manager · HubSpot forms
Forecasting · pipeline coverage · Gong
Revenue attribution · conversion tracking
Funnel conversion · MQL rate reporting
Salesforce · HubSpot · LinkedIn Sales Navigator
HubSpotSalesforceGoogle Tag ManagerGong
Sell: Field Sales & Enablement
Full cycle enterprise B2B sales
MEDDPICC · SPICED · discovery · complex deal cycles
C level and procurement · GDPR and InfoSec reviews
Sales playbook & battlecard design
Multi stakeholder deals · champion navigation
Sales enablement · SDR to AE handoffs and onboarding
MEDDPICCSPICEDEnterpriseB2B
Languages
EnglishC2, native fluency
GermanB2, working proficiency
HebrewC2, native
The philosophy

Less stack.
More revenue.

Most B2B sales orgs suffer from the same disease: too many tools, too little thinking. The answer isn't another tool. It's focused architecture, AI where it earns its place, and execution driven by real data.

Stack reduction first

Audit before adding. Most orgs eliminate 40 to 60% of their tools and get better results.

17 → 5 Tools after optimisation
AI where it earns its place

AI for enrichment, personalisation, and scoring, validated against real conversion data.

83% AI enabled teams see revenue growth
Measured, not assumed

Every signal cohort is tracked against the rest of the pipeline. What gets measured gets improved.

40% vs 12% Close rate of signal cohorts
Experience over frameworks

8+ years in B2B revenue. Every system stress tested against real objections and deal cycles.

8+ yrs In B2B revenue before building workflow tools
The system

From raw signal to closed deal.

Every layer of the funnel is engineered, connected, and automated. This is GTM Engineering: three core layers working together to power defensible, scalable revenue growth.

Data Infrastructure

Clean CRM, data models, integrations

Agentic Automation

Workflows, AI scoring, routing

Performance & Reporting

Automated insights, KPI tracking

01
Signal Ingestion

I monitor the market 24/7 across six signal categories. Each fires a trigger before competitors have even opened their CRM.

Hiring spikes Funding rounds Tech stack changes Job changes Intent surges Website visits
↓
02
Enrichment & ICP Scoring

Raw signals are enriched with firmographic, technographic, and contact data. AI assisted scoring ensures every account is ranked against your real closed won ICP.

Waterfall enrichment AI assisted scoring Account ranking Contact finding
↓
03
Workflow Automation & Routing

The connective layer where GTM Engineering lives. Signals trigger agentic workflows, leads route automatically based on fit and availability, with no human touchpoints until it matters.

Trigger logic Agentic routing CRM sync Webhook flows API integrations
↓
04
AI Driven Outreach & Engagement

Every message is grounded in the specific signal that triggered it. AI generates personalised copy at scale with human review before send. This is agentic at its best.

Signal led copy Multichannel delivery Email + LinkedIn sequences Human review gates
↓
05
CRM & Performance Reporting

Replies route into HubSpot with full context attached. Automated reporting surfaces lead quality, SDR efficiency, and pipeline health in real time. Your team always knows what's working.

Auto routing + context Pipeline hygiene KPI dashboards Performance insights
↓
Qualified pipeline. Booked demos. Closed revenue.
The system runs continuously. Every signal processed. Every qualified prospect reached at the right moment. Your team closes instead of prospecting.
Results

Numbers from the field.

€390k
Program revenue

OEB Global Conference program revenue grew from €295k to €390k, with signal based outbound from ICP definition to closed contracts.

42%
MQL rate increase

Trigger based workflows built on hiring and funding signals, so outreach lands at the moment, not on the calendar.

100%
Quota attainment

100% of a €921k annual quota at CoachHub, across complex enterprise deals with several stakeholders.

17%
YoY opportunity growth

Year over year growth in new EMEA opportunities at CoachHub.

2.4x
Revenue per rep

At CoachHub I narrowed 500 unscored accounts to 15 Tier 1 targets with CRM scoring, and revenue per rep rose 2.4x.

60%
Less manual sales work

Enrichment, scoring, and sequencing automated end to end, so reps spend time selling, not researching.

Work samples

Built, and open to read.

Two tools, end to end, with the data, the rules and the limits all on the page.

Signup router

Who gets a human this week, and what that human does first.

Every week a sales team gets a pile of trial signups and one question: who deserves a human? This script drops customers, partners and personal emails first, then scores each account from 0 to 100 on usage, company fit, integration path and pain signals, and gives it one next action with the evidence behind it. Adapted from an exercise I worked on in October 2026; every name and input is replaced or invented.

  • 20signups in
  • 3stopped by the gate
  • 17scored
  • 4sent for a custom benchmark

Synthetic signups only. The Clay enrichment and the n8n step that writes tasks into HubSpot are designed, not running.

PythonLead scoringRouting logicSynthetic data
See the scores and the source →

Signal outreach

Write from a real signal, or send nothing.

Generic cold email is the one thing this tool will not send. It cleans a contact list, keeps out anyone who should not be emailed, finds each person's freshest buying signal and writes three emails around it, then checks the copy and sends at 08:30 their time. 17 tests guard the rules. I built signal based outreach at OEB in March 2026; this is a public version, rewritten in October 2026 with its own code and synthetic data.

  • 119contacts in
  • 78held, cleaned out or sent to nurture
  • 3stopped by the copy check
  • 38sequences ready to import

Invented contacts only. Pushing the emails into a sequencer and handling replies are designed, not running.

PythonSignal based outboundCopy QATestsSend scheduling
Read the emails and the source →
CV

The track record.

Curriculum Vitae
Yuval Gross
GTM Engineer
📍 Berlin, Germany
Experience
GTM Engineer & Account Executive Nov 2024 to Now
CloserStill Group / OEB Global Conference · Berlin
Run Clay waterfalls from hiring and funding signals into HubSpot; MQL rate up 42%
Signal cohorts close at 40% vs 12%; program revenue grew from €295k to €390k
Connect Clay, Smartlead, HeyReach and HubSpot through n8n and webhooks; stack cut from 17 tools to 5
Built the signal based outbound engine that 20 salespeople now use
Freelance GTM Specialist Aug 2023 to Now
Pragma GTM · Remote
Set up CRM, ICP, signals and sequences for an AI CRM startup in three weeks
Set up HubSpot forms and Google Tag Manager conversion tracking for clients; inbound leads up 11%
Sales Executive Nov 2021 to Sep 2024
CoachHub · Berlin (digital coaching for Fortune 500 enterprises)
Closed 100% of a €921k quota on €70k to €130k deals with C level and procurement
Narrowed 500 unscored accounts to 15 Tier 1 targets; revenue per rep 2.4x
Secured a €1.1M upsell with Customer Success and Marketing
Senior Key Account Manager Jan 2017 to Jan 2020
Luns · Remote (Mobile Media & AdTech)
Won 13 new logos and $2M upsell at 95% retention; ran campaigns of up to $45k a day
Certifications & Frameworks
✓ LinkedIn Sales Navigator Certification
✓ HubSpot Architect Certification
✓ Clay Certification
✓ MEDDPICC: enterprise qualification
✓ SPICED: discovery and deal methodology
English C2 German B2 Hebrew C2
Contact me LinkedIn Download CV
Contact

Hiring for
GTM engineering?

Open to GTM Engineer and RevOps Lead roles. Based in Berlin, open to remote across Europe. Available on one month's notice. If you're hiring, I'm glad to talk through the role and what I would build first.

Email
contact@pragma-gtm.com
Replies within 24 hours
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LinkedIn
Yuval Gross
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GTM card
Stack, numbers & builds
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Last updated 16 October 2026

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Yuval Gross, Gneisenaustraße 80, 10961 Berlin, Germany. Email: contact@pragma-gtm.com.

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Yuval Gross
Gneisenaustraße 80
10961 Berlin, Germany

Email: contact@pragma-gtm.com